Released on: January 7, 2008, 10:47 am

Press Release Author: Brian Van Norman

Industry: Healthcare

Press Release Summary: To reflect a shift within the fitness and wellness industry
to a broader lineup of product and service offerings, Physique Transformation has
rebranded itself to Transformation, Inc.

Press Release Body: FOR IMMEDIATE RELEASE


Media Contact:
Brian Van Norman
919-232-5008
brian@articulon.com


Raleigh Health and Wellness Studio Launches New Name
Client needs drive enhanced fitness and lifestyle focus

RALEIGH, N.C. (January 4, 2008)-Raleigh-based Physique Transformation announces it
has rebranded itself to Transformation, Inc. The new brand identity reflects a shift
within the fitness and wellness industry toward a broader lineup of product and
service offerings. To compliment the brand identity, Transformation's new Web site
is www.transformation-nc.com.

"The new name better reflects a full range of products, services and educational
programs to meet the needs of our clients," says Barry Bragg, president of
Transformation. "In both locations in North Raleigh and Brier Creek, our fitness and
nutrition programs have always been centered on client wellness, incorporating diet
and exercise. Now our brand better represents our commitment to overall health, as
well as spiritual and emotional well-being."

The new Web site (www.transformation-nc.com) includes updated descriptions of the
lifestyle, fitness and nutritional programs offered; client success stories; as well
as classes and seminars.

Bragg, a certified personal trainer, formed the company in 2002 with the goal of
educating individuals to begin thinking and living healthier lives.

About Transformation, Inc.:
Raleigh-based Transformation is committed to enhancing the fitness, wellness and
lifestyle of the individual. With locations in Falls River Town Center and inside
the Brier Creek location of Anytime Fitness, Transformation offers personal
attention that cannot be found in a regular gym and programs customized for
individual needs. Transformation offers lifestyle and fitness training programs,
nutritional healing programs and health education classes. For more information,
visit www.transformation-nc.com.




Web Site: http://www.transformation-nc.com

Contact Details: Articulon
(919) 232-5008
2841 Plaza Place
Suite 105
Raleigh, NC 27612
brian@articulon.com